Data analytics

Modus helps ambitious, established businesses and charities use data and analytics to increase their profitability and gain a competitive edge over their competitors.

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Data analytics services

It is not unusual for leaders of businesses, charities or professional services firms to make decisions based on what they believe is happening in their organisation or how they think their customers or donors or clients are behaving.

They do this relying on their experience and intuition. The problem is that while they may be confident that they know what is happening, the data may tell a different story. Plus, it might give them insights they hadn’t even thought about.

Intuition has a place, but numerous human behavioural tests have proved that intuition can be flawed.

Your organisation may be collecting data from several sources but is it the right data? And are you using it in the right way? If not, you are giving your competitors a significant competitive advantage.

Data analytics can give a deeper understanding of your businesses and vital elements of it, such as your target audience and processes. It can also uncover trends you may not be aware of and can assist you to predict your organisation’s future performance.

Modus can work with you to use data to your advantage and improve your profits and decision-making.

And we don’t just leave it there. We will continue to work with you to make the necessary changes to your business and monitor your progress for as long as you need us.


Modus have shown a high level of knowledge and expertise, and have been on hand to help us with any questions that we’ve had. I would highly recommend them if you want to improve how you manage your data.”
Doug Edwards – Group Commercial Director, LIG Group

I am really pleased to have Modus working alongside us. Their invaluable experience is being used to help us understand more about our supporters whilst at the same time making sure that our systems and processes work in as seamless a way as possible. This is a long term project which once completed will provide us with measurable benefits for the longer term. I would have no hesitation in recommending other charities to speak with Tim and his team to see how they can help.
Jane Sharpe, CEO, Rays of Sunshine Children’s Charity

Ready to find out more?

Arrange a meeting to discuss how you can use data in your charity or not for profit organisation.