One industry expert claims the opt-in policy adopted by many charities to comply with GDPR has been a “disaster”. Another says it has “severely diminished” the ability of some charities to raise money. But is there an over-emphasis on how many people are on databases, and not enough on how charities can build relationships with […]
What Sherlock Holmes can teach us about data analytics
In the first part of this blog, I discussed how vital it is for a charity to have a clear purpose and inspire trust among its supporters. This second part is about data. Specifically, how you collect the data you need to help you improve your fundraising and your charity’s performance. In the final part […]
Are charities in crisis and is data analytics the answer?
In the first part of this three-part blog about data analysis in the charity sector, I’m not going to talk about data analysis much at all. This may seem counterintuitive but there is method in my madness. The results of a recent survey and a speech by the chair of the Charity Commission should be […]
Data tells you far more than “the bloomin’ obvious”
Peter Stanford’s interesting recent article, “Charities should not obsess over data” in Third Sector raises some important issues that charity trustees and senior management should be thinking about. That’s not to say I agree with his all his comments about the usefulness of data to the not-for-profit sector. Peter’s underlying message is that data should […]