Case study: Modus advises growing charity on new CRM system

Modus was recently asked by a growing medium-sized charity to help them change their CRM system as their current system didn’t provide them with enough of the functionality they now require. We were ideally placed to advise on this as we had just finished a review of 19 different charity CRM systems. Before we started […]

Accountants: are you missing out on the goldmine in your database?

Before setting up Modus Analytics, I was the managing director of Clark Howes Group, which was sold to Baldwins (now Azets) in 2017. One of our priorities was to try and understand everything important to our clients, and to this end, our CRM system was vital. Many businesses set aside a significant budget for marketing […]

The crucial donor information your charity needs to increase its fundraising

It is well documented that charities of all sizes have faced huge challenges since March of last year. Some haven’t survived, and many more are in a precarious position. In this article, I consider three of the nine pieces of crucial information you should know about your donors if you want to improve your post-pandemic […]

‘Streaming for good’ – how charities can use gaming marathons for fundraising

In the first part of this three-part article, we discussed how charities can use Twitch for fundraising. In this second part, we look specifically at how charities can run gaming marathons to raise funds through harnessing gamers among their supporters or finding a creator willing to align with the charity. Streaming a marathon gaming session […]

Why your charity should be fundraising on Twitch

In the first part of a three-part blog on how charities can use Twitch, we look at what Twitch is and how charities can fundraise using the platform. It is no exaggeration to say that the Covid-19 has had a devastating effect on charities. In May, the National Council for Voluntary Organisations (NCVO) estimated that […]